ASKK was founded in 2018 by two industry veterans with a passion for clothing and a desire to cut through the industry's noise.

We’re longtime colleagues turned lifelong friends, bonded by a love of denim and a frustration with fleeting fashion trends. We believe in creating timeless, core pieces that belong in every wardrobe. Our clothes are real, not radical. Whether you’re pairing our jeans with a statement piece or keeping it classic with a tee, it’s all about making it your own—that's what matters most to us. At the heart of our brand is fit and quality. After all, it doesn’t matter how cool a pair of jeans looks if it doesn’t fit right. We craft with the finest Japanese and American fabrics and proudly produce 99% of our collections in Los Angeles. We’re here to make timeless pieces that fit effortlessly into your style, your way.