Based in Paris, IRO was founded by brothers Laurent and Arik Bitton in 2005. With a background in the music industry, they decided to channel their love for music into a different medium: fashion. Their rock 'n' roll style is informed by the fashionable women within their circle of friends who love pieces—including jeans, jackets, dresses, and tops—with a distinct vintage feel and a nonchalant attitude.
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