JURGI, founded in 2021 by a Lithuanian designer based in the United States, is shaped by years of life across Europe and inspired by meaningful people, places, and details. Rooted in thoughtful simplicity, the brand creates timeless pieces that embody quiet confidence, natural elegance, and purpose in everyday life. Deeply personal by design, the JURGI logo symbolizes a heart, feminine silhouette, and eye — representing emotion, softness, strength, and a vision that values beauty beyond the surface.