Founded in 1946, Lurex® has been a pioneer in bringing shine and elegance to fashion through its metallic and effect threads. In 2017, the brand launched Maison Lurex, a women's ready-to-wear and accessories line, offering two seasonal collections annually. Maison Lurex blends luxurious metallic elements with modern design, creating timeless pieces that captivate. Known for its distinctive shine, the brand has become a symbol of elegance and sophistication.