Naadam is a luxury knitwear brand known for its ultra-soft, ethically and sustainably sourced cashmere. By working directly with nomadic herders in Mongolia, the brand ensures fair wages and responsible practices while cutting out middlemen to keep prices accessible. This direct-to-consumer approach allows to offer high-quality cashmere without traditional retail markups. Naadam represents a thoughtful blend of conscious sourcing, timeless style & luxury.