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Allude

It is beautiful to be who you are

Founded in 1993 by lawyer-turned-designer Andrea Karg, Allude was born from a vision to elevate knitwear with feminine, fashion-forward creativity. Cashmere became the brand’s signature—valued for its luxury, durability, and timeless appeal. Designed under Karg’s direction, Allude blends modern elegance with premium craftsmanship. The brand redefines knitwear through innovation, comfort, and sophisticated style. 

Allude
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