Collection: G1

G1 revolves around the concept of the new basic, offering timeless style, quality, and comfort in an era of fast fashion. Inspired by classic workwear and military style, each piece is updated for the modern woman with tailored silhouettes and exceptional washes. Founded in 1998 by designer Yoonah Shoji, G1 is known for its “perfect fit” and elevated basics that stand the test of time, reflecting her design philosophy of finding beauty in the everyday.